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July 24, 2009

Salespeople Have Good Memories, Can't Control Emotions

A study by New Hampshire-based NFI Research has found that top salespeople are very good at holding information in memory while performing complex tasks.

The skill is called "working memory" and it is one of 12 "executive skills." People generally have two or three strong executive skills and two or three weak ones.

In salespeople, working memory, goal-directed persistence and planning/prioritization were the strongest skills. NFI's study included top salespeople as well as other executives in sales, including CEOs, company owners, partners and directors.

Where salespeople were found to be weakest was in the time management and task initiation skills. Salespeople were also not strong in the emotion control and organization areas.

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