Worcester software startup raises $3M
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Downtown Worcester
Worcester software startup Blustream has raised $3 million in funding to back its product experience platform, the company announced in October.
A software-as-a-service company, Blustream’s goal is to help companies build after-sale connections between their products and customers, according to a press release from Blustream. The company integrates sensors with tangible products to help brand’s collect aggregate usage, environment and performance analytics to deliver automated education, alerts and purchase recommendations to customers after they initially purchase a good.
“Existing systems fall short because they aim to help brands get the initial sale, not build an ongoing relationship with the consumer,” said Ken Rapp, CEO of Blustream, in a statement. “Retailers should recognize that the common denominator between their brand and customer is the product.”
The current funding round will be used to continue growing and developing what Blustream calls its product experience platform, according to Blustream's Oct. 21 announcement.
The funding round was led by New Hampshire investment firm York IE.
WBJ Web Partners
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