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December 23, 2008

Staff Loyalty Cannot Be Bought

If one had to pick a point in time when compensation stepped to the forefront as the leading component in employee loyalty, many might focus on the mid-1970's to the mid-1980's. Prior to that period, employee loyalty, from new graduate through senior management, was thought to be earned through company stability, fairness, and a perception (often, a reality) that employers cared about their staffs.

In the 21st century, it appears that many firms have begun to realize that attempts to purchase employee loyalty, while not providing the other, formerly successful components, don't work. Excess compensation may purchase better short-term performance, but does not create employee loyalty. Actually, it may create just the opposite result.

Much like many professional sports stars, using compensation as the primary focus of attraction appears to create a lower sense of loyalty, except to dollars, instead of a stronger loyalty factor. Buying players or employees tends to diminish their loyalty factor so that the next team or company that offers more dollars quickly becomes their destination of choice.

Courtesy of Kelly Services. Click here to read the complete article. To learn more about Kelly Services, visit www.kellyservices.com.

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