December 31, 2007
Online Spending Up 19 Percent
By Cory Hopkins
Americans spent more than $27.9 billion in online sales this holiday season, a 19 percent increase compared to 2006, according to a study conducted by online information provider comScore Inc.
The study defined the holiday shopping season as Nov. 1 through Dec. 27. In the same period last year, Americans spent $23.56 billion online.
The busiest period of the holiday season, from Thanksgiving to Christmas Eve, saw a 21 percent bump in online sales, from $14.82 billion last year to $17.98 billion this year.
In 2007, the day after Christmas saw online sales of $545 million, more than twice the amount spent in 2006, the report found.
The study defined the holiday shopping season as Nov. 1 through Dec. 27. In the same period last year, Americans spent $23.56 billion online.
The busiest period of the holiday season, from Thanksgiving to Christmas Eve, saw a 21 percent bump in online sales, from $14.82 billion last year to $17.98 billion this year.
In 2007, the day after Christmas saw online sales of $545 million, more than twice the amount spent in 2006, the report found.
WBJ Web Partners
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