Clark University has named Paula R. David as vice president of marketing and communications.
In the newly created position, she will lead the Worcester university’s marketing, communications and public relations efforts, reporting directly to President John Bassett.
Her job will include the creation and implementation of an integrated marketing plan for Clark’s undergraduate and graduate programs and research centers.
Previously, David was senior vice president of marketing at Fidelity Investments for almost eight years. She also founded Fort Point Growth Partners, a strategic planning and marketing consultancy.
David has a marketing degree from Syracuse University. She lives with her husband, Ken, in Worcester.
