Hologic Super Bowl ad will feature Mary J. Blige

Photo | Courtesy of Hologic Mary J. Blige stars in Hologic's upcoming Superbowl ad

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By Sloane M. Perron

Marlborough medical technology company Hologic, Inc. will air a Super Bowl commercial featuring singer-songwriter and actress Mary J. Blige, the company announced Monday in a press release.

The advertisement, titled “Her Health is Her Wealth,” is part of the company’s first consumer-facing national advertising campaign, Well-Woman. The campaign aims to bring awareness to women’s health issues and to encourage women to schedule annual health visits.

"I'm a strong believer that a woman's health is her wealth, and I'm proud to participate in this important campaign that puts that message front and center on the world's biggest stage," said Blige in a press release. "I want women everywhere to know that real love means putting yourself first and prioritizing your annual screenings."

Woman-owned companies CHÉ Creative and Little Minx are behind marketing and production, respectively.

"We wanted to remind [women] that no matter how many responsibilities they navigate each day, nothing is more important than finding time to prioritize their health,” said Steve MacMillan, president and CEO of Hologic in a press release. “And we knew the best way to do that was to assemble a bold team of women to do so in an authentic and impactful way."

The advertisement will air during both the Super Bowl and the Winter Olympics on Feb. 13.