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2 hours ago

Former site of 102-year-old Sunnyside Ford dealership in Holden up for sale

A car dealership with tables and chairs in foreground and an antique muscle car behind. Photo | Courtesy of NAI Glickman Kovago & Jacobs Parcels owned by Sunnyside Ford, which operated in Holden for over a century, are up for sale.

Eight parcels once comprising the Sunnyside Ford dealership in Holden are up for sale, with the Town of Holden hoping to see the key commercial Main Street properties redeveloped. 

The eight parcels include the main Sunnyside dealership site, a 22,802-square-foot building located at 944 Main St. first built in 1965, as well as a 5,700-square-foot reconditioning building at 945 Main St. and two auto body repair garages totalling 11,284 square feet at 30 Salisbury St., according to a listing for the property by Worcester real estate firm NAI Glickman Kovago & Jacobs.

Overall, the parcels contain approximately 43,800 square feet of commercial space. The dealership at 944 Main St. and the nearby parking lot are in a commercial zone, while 945 Main St., 1 Salisbury St., and an adjacent parking lot are zoned for both commercial and multi-family residential use. The two garages at 30 Salisbury St. are in a residential zone. 

The Sunnyside dealership still owns the parcels, but The Town of Holden is willing to work with potential buyers and redevelopers to assist with redevelopment and permitting relating to the parcels, with the Main Street parcels making up a key part of the Town’s relatively small commercial zone, said Town Manager Peter Lukes. 

“We would like these key parcels formerly operating as Sunnyside Motors to fit the Main Street business corridor and for any new developer(s) to provide our residents access to needed goods and services,” Lukes wrote in an email to WBJ.

Map of parcels owned by Sunnyside Ford in Holden
Photo | Courtesy of NAI Glickman Kovago & Jacobs
Parcels owned by Sunnyside Ford in Holden which are up for sale

First opened in 1923 to sell Ford Model Ts, Sunnyside Ford operated for 102 years before closing in November 2024, according to the Worcester Telegram & Gazette

Operated by third-generation owner Daniel Harrington III, Sunnyside closed as Harrington sought to retire and the next generation declined to take the business over. Now, the eight parcels containing six buildings across 8.4 acres are available, with a March 7 deadline for offers.

The properties are being listed by NAI Glickman Kovago & Jacobs, with Principal Michael Jacobs and Vice President James Keogh serving as the brokers.

“With flexible zoning and limited commercial space in the area, 944 Main St. is ideal for mixed-use redevelopment, retail, or other supportive uses,” the listing reads. “Rising property values and strong purchasing power make this an attractive investment in one of Central Massachusetts’ most desirable suburban markets.”

The listing provides benchmark prices for the six main parcels formerly owned by Sunnyside totalling $7.8 million, with the main dealership parcel listed with a suggested starting bid of $2.7 million.

Eric Casey is the managing editor at Worcester Business Journal, who primarily covers the manufacturing and real estate industries.

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