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For the new year, I created a start-and-stop list, to focus on what I want to do and stop what I don’t.
As we grow in our careers, we pass through different phases.
In the beginning, when we open our businesses or start our careers, we do absolutely everything to come out ahead of the pack. We work long hours, oftentimes without pay. We donate our time, product and services to get our name out there.
We may even, admittedly, forget we have a family at home or friends who need us, too.
Obviously, I have done this for too many years.
It is a part of the grind we dedicate ourselves to if we want to reach a certain level of success. But as time goes on, we stop wanting to work for free. We stop wanting to be involved with things we aren’t passionate about. We realize our product is worth something, as is our time, and we need to have a stream of revenue to support our costs and have a life.
So, we start to become a little more selective of what we give to. We focus on our direct community. We hone in on those who we’ve seen hustling, who we know we can help. We remember the family at home, our friend’s special events and focus on what matters most to us.
What comes with this type of selectiveness is the fear people will start believing we think we’re too good for them.
This could not be further from the truth for me personally. I will never forget where The Queen’s Cups started. But I know in order to get where I want to go (both personally and as a business owner) at some point I must stop giving to things I don’t feel a direct connection to. For those who will most likely never start their own business, I need to stop telling my story and giving advice they will never adhere to.
It was not easy to do that in the beginning, it is not easy to do it now, but it is a necessity moving forward in my professional career.
I was out with a few of my friends over the past month, all of who inspire me greatly: Genuine, down-to-earth people with a strong desire for success, who I love spending time with. One of them talked about how this year he was going to get back into the state of creating, stepping out of his comfort zone and learning new things he has always wanted to, but lost sight of. This really resonated with me and aligned with my own start-and-stop list for this year. This friend proves why it is especially important to make time for those who make you want to be better, who support you and help you grow.
Just like my friend, my own personal goals were put on the backburner while I was trying to get my business off the ground. That is normal, of course.
But, after hearing my friend talk about his personal goals for the year, I realized it’s time for me to be creative again, too. It is time to put my dreams of real estate into practice because I have always been interested in buying and selling properties. I want to start mentoring those who have a fire in their belly to start their own business and are serious about it. I want to focus on this column, inspiring others to be more honest and open. I want to travel to Haiti again. I want to focus on my family at home and my friends who have been more understanding than they’ve needed to be.
It is my time to start to focus on what makes me happy.
Maybe it is a fault to wait for a new year to put our dreams and goals into practice, but it is oftentimes the push we all need to start.
Looking back on the previous phases in our lives, appreciating our time we donated to others; the advice we gave not always put into practice; the events we attended because we felt we had to … all led us to one place: The place where we can finally feel free to be who we want to be, so the next generation of hopeful entrepreneurs can begin the process, too.
Renee Diaz is the founder and owner of The Queen’s Cups bakery in Worcester, who turned her hobby into a million-dollar business.
In 2017, Renee Diaz moved her upstart cupcake business The Queen's Cups from Millbury into a larger space in Worcester's Canal District. With a year of lessons learned, she now writes the monthly advice column The Struggle is Real to help entrepreneurs and business owners navigate their own trials and tribulations.
Read the other The Struggle is Real columns:
Entrepreneurship isn't wonderful all the time
A beauty queen and a BBQ king saved my soul
Being a baker is not my dream job
Guacamole, pink cookies and why I provide extra paid maternity leave
Why I know all of my staff's birthdays
The Christmas party I always wanted
Want vegan cupcakes or fondant wedding cake? Check out my competition
The man who gave me hives doesn't get enough credit
Your hurtful reviews have human consequences
Stop micromanaging your life. I mean it.
What comes after success? I don't know.
Construction, WooSox & regulation are killing Canal District dreams
I put the world on my shoulders, and it broke me
Being the good guy & bad guy to employees
I lost my entrepreneurial drive. Therapy helps me get it back.
Thank you, Renee, for putting into words exactly how I feel. I couldn't agree with you more, and I'm taking your advice to start a start/stop list as well. My business has consistently grown over the years, and while I truly wish there was enough of me to go around, there isn’t. Unfortunately, or maybe fortunately, I realized that I must be careful what I say yes to, not out of arrogance, but out of respect. Respect for all the things I truly love and want to do. I have tried to focus on not only what truly makes me happy, but where I can also make the biggest impact. You state it very well, and I realized that's it’s easy to say and much harder to do in practice. My problem is that I have a tough time saying no to people. I have learned, the hard way, that when I say yes to somethings, I'm saying no to something else. I just wanted to say thank you once again for your column, it was perfectly timed and comforting to hear from you about the struggle and reassuring that it’s a lot much more common than most would like to admit.
Trying to be me.
Helder
Thank you, Renee, for putting into words exactly how I feel. I couldn't agree with you more and I'm taking your advice to start a Start / Stop as well. My business has consistently grown over the years and while I truly wish there was enough of me to go around, there isn’t. Unfortunately, or maybe fortunately, I realized that I must be careful what I say yes to, not out of arrogance, but out of respect. Respect for all the things I truly love and want to do. I have tried to focus on not only what truly makes me happy but where I can also make the biggest impact. You state it very well and I realized that's it’s easy to say and much harder to do in practice. My problem is that I have a tough time saying no to people. I have learned, the hard way, that when I say yes to somethings, I'm saying no to something else. I just wanted to say thank you once again for your column, it was perfectly timed and comforting to hear from you about the struggle and reassuring that it’s a lot much more common than most would like to admit.
Trying to be "me"; your friend
Helder
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Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
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