Timothy Johnson
Updated: November 14, 2022
viewpoint
Five reasons to promote diversity in your workforce
By Timothy Johnson
Encourage creative innovation. More and more innovation, adaptability, and creativity are essential elements in business. A diverse workforce that includes a variety of perspectives, experiences, abilities, cultural backgrounds, and social distinctions can provide the workforce makeup necessary for an impactful sharing of ideas that sparks innovation. Simply put, a more diverse workforce can generate more diverse ideas to meet changing business needs.
Effective group problem solving. Like enhancing capacity for creative innovation, workforce diversity can lead to enthusiastic sharing of different ideas, perspectives, and input, enhancing decision-making abilities in group contexts. Heterogeneous groups might be more inclined to favor consensus over creative innovation. More diversity helps organizations effectively and efficiently solve problems.
Better reflect a diverse customer base. Across a virtually endless array of product and service sectors, consumer demographics are becoming increasingly diverse. Organizations properly promoting and implementing diversity practices often see the benefit in stronger retention rates, as well a broader base of prospective employees. When an organization can sincerely present a diverse workplace to prospective employees, that organization can be more appealing to a diversity of candidates. Customers may be more inclined to support businesses with a workforce makeup better reflecting unique demographics, so more diverse organizations can better market to, attract, and retain a broader customer base.
Stronger understanding of consumer wants and needs. In addition to reflecting and representing increasingly diverse customer bases, organizations promoting diversity within their workforces can better understand and respond to diverse customer needs. If marketing a product or service that might be perceived differently in various cultural contexts, having internal understanding of such cultural distinctions can support more successful service delivery or production.
It’s the right thing to do. Increasingly, social consciousness is a key consideration for businesses, whether related to environmental impacts, consumer protections, or the promotion of diversity, equity, and inclusion. Organizations sincerely executing practices to promote and enhance workforce diversity can benefit from positive public perception and brand strength associated with strong social values. As certain demographics – such as individuals with disabilities or different minority groups – have been traditionally underrepresented in certain business sectors, efforts to increase diversity can address disparities in employment and opportunity for all.
Timothy Johnson is vice president at nonprofit Seven Hills Foundation, overseeing programming operations at ASPiRE!, which provides health and workforce services.
WBJ Web Partners
Most Recent
Most Recent
0 Comments