Brand Recognition
The notion of a personal brand resonates with many workers today, but this branding isn't just about selling themselves through social media or networking. It's actually more based on specific skills and expertise.
That's according to a survey by Kelly Services.
As part of the "Kelly Global Workforce Index," the staffing company asked people around the world about how they think about a personal brand. In North America, the element of personal branding that workers were most concerned about was verbal communication skills, which 69 percent said was important, followed by technical knowledge/ability, cited by 67 percent. Just 39 percent said the use of social media was important. Results in Europe and the Asia Pacific region followed a similar pattern.
Around the world and across generations, a majority of respondents said they would be willing to spend their own money to upgrade their skills. Those in the Asia Pacific region were most likely to be willing to do so, at 72 percent.
North Americans, particularly younger ones, were far more optimistic about their ability to keep pace with new technology and other workplace changes. Seventy-five percent of North American workers said they were optimistic about this, compared to 53 percent in Europe, 62 percent in Asia Pacific. Among 18- to 29-year-olds, 82 percent in North America were optimistic, compared to 54 percent in Europe and 63 percent in Asia Pacific.
Across the world, few workers are depending on their industries remaining stable. A majority of all generations in all three regions said they expect they may need to switch careers at some point.
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