July 3, 2007
Beer sales spike on Independence Day
If it seems like everyone has a beer in their hand next week, they probably do. The Beer Institute announced today that, according to sales data, the Fourth of July holiday is the top occasion for buying and serving beer, outpacing Memorial Day, Labor Day and Super Bowl Sunday. The Institute says that the brewing industry contributes nearly $190 billion annually to the nation's economy including more than 1.7 million jobs. August A. Busch IV, president and CEO of Anheuser-Busch, said that beer has helped drive the nation's economy since its inception, saying George Washington and other founding fathers "proudly promoted" the brewing industry.
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