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🔒A decade of cupcake struggle and success

After year five, I knew the statistics about going out of business dropped dramatically. I never felt like “I made it!” so to say, and although things are easier, I have not lost the fire in my belly to succeed.

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The Hustle is Real

In 2017, Renee Diaz moved her upstart cupcake business The Queen’s Cups from Millbury into a larger space in Worcester’s Canal District. With a year of lessons learned, she wrote the monthly advice column The Struggle is Real to help entrepreneurs and business owners navigate their own trials and tribulations. In 2020 she rebranded the column as The Hustle is Real to reflect that her business had moved out of the startup stage.

Read the The Struggle is Real columns:

Entrepreneurship isn’t wonderful all the time

A beauty queen and a BBQ king saved my soul

Being a baker is not my dream job

Guacamole, pink cookies and why I provide extra paid maternity leave

Why I know all of my staff’s birthdays

The Christmas party I always wanted

Want vegan cupcakes or fondant wedding cake? Check out my competition

The man who gave me hives doesn’t get enough credit

Your hurtful reviews have human consequences 

Stop micromanaging your life. I mean it. 

What comes after success? I don’t know. 

Construction, WooSox & regulation are killing Canal District dreams

I put the world on my shoulders, and it broke me

Being the good guy & bad guy to employees

I lost my entrepreneurial drive. Therapy helps me get it back.

Speaking my mind & standing my ground: My evolution as a boss

Focus on what makes you happy

You create your company’s culture, so make it a good one

Find kindness in the coronavirus chaos

Heartbreak, survival and hope

Read the other The Hustle is Real columns:

The hustle is real

Allen Iverson guided me into post-COVID happiness

The rebirth of my business started after I let go of my dreams

What my high school and college employees taught me

The COVID reality has set in, and it sucks

2020 was the perfect year to start my new business

Inspiration will find you, even late at night

Saying goodbye to beloved employees

I’m having a baby!!!!!!

How I prepared to leave my first baby for my second

Who gets my Nikes?

A mother & a business owner

Three hard goodbyes at The Queen’s Cups

Five years of change in the Canal District

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