10 things we know about: Effective research
10. Ask a librarian.
Not all information is available on the Web. Sometimes, research requires searching an online database, CD-ROM, book or microfilm in a public or academic library. Librarians can guide you in the right direction.
9. List sources.
Any time research is presented, it needs to be cited in a bibliography or listing for legitimacy. This will enable others to verify the information and learn additional details about it that could enhance the research.
8. Google has its limits.
Different search engines “crawl” the Web differently and pick up different bits of information. There is also the “Deep Web” or “Hidden Web,” containing information that search engines can’t reach.
7. Define the data.
For example, if you’re comparing CEO pay in a proxy statement, are you just using salary or other forms of compensation?
6. The ‘how’ is also important.
Make sure you understand how data were collected and what limitations were involved. Most data collected is from a population sample, so margins of error if listed should not be ignored.
5. Apples to apples, but explain the oranges.
If you’re comparing data, such as among companies or geographies, be consistent and use footnotes for exceptions.
4. Primary research is important.
Sometimes data can only be found by calling, emailing or surveying.
3. Learn basic search techniques.
Use keywords, operators or limiters (such as document type or time frame) to filter out information. That way, you won’t be overwhelmed by the results.
2. Verify, verify, verify!
Try to confirm information found and, if possible, locate the original source.
1. Have fun!
Research can be tedious, but it’s also a process that can take you places you never expected to go.
Roger Magnus us research director for the Worcester Business Journal and holds a master's degree in library science from the University of Texas. Heide Martin is research assistant for the Worcester Business Journal.
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