Erjon Metohu is president & chief creative officer of ERI Design in Worcester.
Updated: March 10, 2025
Advice
7 Things I know about ... Redesigning your firm's website
By Erjon Metohu
7) Your website is your firm’s digital front door. It’s the first impression you make on customers, clients, donors, and job seekers. If it’s slow, clunky, or outdated, people won’t stick around to see what you have to offer. A smart website redesign isn’t just a cosmetic upgrade, it’s a strategic move.
6) Know why you’re redesigning (hint: not just for a prettier homepage). A website refresh should be driven by real business goals, not just aesthetics. Do you need to boost online sales, attract more clients, or make it easier for people to find key information? Define your objectives upfront so your new site works as hard as you do.
5) Think like your visitors (because they don’t think like you). You know your organization inside and out, but your website visitors don’t. Map out the user journey: What are they looking for? What questions do they have? If they have to dig through multiple menus, they might just give up.
4) Audit before you bulldoze. You wouldn’t tear down a building without first checking the foundation. Look at your current site’s data in Google Analytics: Which pages get the most traffic and engagement? What content ranks well on search engines? Keep what works, fix what doesn’t, and scrap what’s outdated.
3) Mobile first, because that’s where your visitors are. More than half of all web traffic comes from mobile devices, yet too many websites still feel like they were built for a desktop in 2008. Make sure your site loads fast, looks great, and is easy to navigate with a thumb, not just a mouse.
2) Choose a content management system (CMS) that works for you, not against you. Your website shouldn’t feel like it requires a degree in computer science to update. Whether you're managing event registrations, publishing thought leadership, or selling products, choose a CMS that’s flexible, scalable, and easy.
1) A well-designed website doesn’t just look good. It drives engagement, builds credibility, and supports business growth. If your digital doorstep needs an upgrade, consider these essentials before diving in. And if you’re looking for expert guidance, well … we know a team that can help.
WBJ Web Partners
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