10. IT’S STILL MARKETING!
Many people getting started in online marketing get wrapped up in the tech and forget the basics. What’s your message? Who are you looking to reach? What’s your budget?
9. RIGHT TOOLS
Different tools and services work for different markets. Consider automated tools to help schedule your activities for a more professional, organized image.
8. FREE COSTS MORE
It makes sense to spend some money on consulting or design. Using the same free FrontPage template as 50,000 other sites means you won’t stand out in a positive way.
7. BE CONSISTENT
Your fans and followers will quickly get a feel for what you share and when. Be consistent. Nothing loses “friends” faster than flooding them with posts that don’t interest them.
6. KNOW YOUR AUDIENCE
Interest and engagement are key. What do you have to offer? Information? Humor? Special offers? If you don’t know, ask!
5. DON’T ARGUE
The Internet is full of horror stories about well-meaning business owners who let a bruised ego get the best of them and end up in a shouting match with a critic or ex-client.
4. DON’T SPAM
Know the “rules” of the service you’re using. And remember that no one likes someone who comes across as a pushy salesperson.
3. NO TAKE-BACKS
Assume that anything you say or write on the Internet will be posted, copied, re-posted and will survive forever. Don’t say or post anything you don’t want shouted from rooftops… No matter how well Facebook promises to protect your privacy.
2. WHO?
Your online activities become your organization’s voice. Make sure that the person in charge of this voice knows your story and is able to present substance and style that’s in keeping with your image and values. This voice is too important to hand off to an intern or temp.
1. SET LIMITS
Online marketing and social networking can become huge time sinks. Plan your activities before going online, set a few goals for each session. Set a timer, keep this plan in view while you’re working, and sign off when done.
Gregory Charland is the founder and CEO of Hubbardston-based Charland Technology. He can be reached at gregc@charlandtech.com.
