The power of the infographic
Kham Inthirath is the founder and president of Envision Digital Group in Worcester. Reach him at kinthirath@envisiondigitalgroup.com.
We live in the age of Big Data, where 1.5 billion pieces of content are published and shared daily.
That's a lot of information for consumers to trek through, which is why marketers are always on the hunt for ways to convey that data in a manner that sticks. It's why video has become such a buzzword in recent months. Videos can capture attention and express a ton of information, without the need for 2,000 words of text.
Our agency uses video as a hallmark of our digital marketing because it works. But there's no denying for all its benefits and effectiveness, video is both expensive and time consuming.
We don't know a single small business with the budget, manpower or time to produce videos on a regular basis. At the same time, you still need to catch the eye of your prospects with compelling content that builds your brand and, eventually, convinces your prospects to convert.
That's why we love infographics.
Infographics are by no means new to the world of marketing. They've been used for years. But just because they may be considered old-school by now (can you believe it?) doesn't mean they've lost their luster. In fact, I'd argue they've become even more effective.
Infographics are easier to consume.
One of the issues with video is unless you use closed captions or your viewers have their volume on, your video isn't really hitting the mark. Even with closed captions, surely your audiences aren't getting the full experience.
Videos are incredibly powerful, but they require more commitment by the viewer. An infographic, on the other hand, is easy to consume and understand. There is no need for volume; no need for closed captions. All the information is laid out in front of you.
It's great for establishing your brand.
Infographics can be extremely versatile. A company keen on conveying their young, fun side might create an infographic using cartoon characters and silly language. A law firm, on the other hand, might prefer a more refined approach, using minimal icons and direct language.
The point is, infographics are a great way to bolster your branding and make a stronger connection with your audiences. Whenever possible, be sure to include your brand colors and font to keep things consistent.
Infographics are a great way to repurpose content.
If you want to excel at connecting with, and converting your audiences, you need to produce a good amount of content. To help minimize the burden associated with this task, we often repurpose content for our clients.
Let's say we create an incredible FAQ page for our client, based on the feedback of real-life customers. We house that FAQ page on the client's website but want to find ways to get the word out about this resource. One thing we could do is turn that FAQ section into an infographic. We'll likely attract an even wider pool of people, and we didn't have to recreate the wheel to make it happen.
Infographics can be easy to make.
Ready to try your hand at infographics? We'd always suggest working with a designer to ensure that your message hits home. However, if you don't have a designer, or the budget for one, we encourage you to check out Canva. It's a free design tool that's incredibly easy to navigate, comes with premade templates, and is an app we use often for our clients' work.
WBJ Web Partners
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