February 20, 2008
Northborough Firm: Customers Love Green
By Matthew L. Brown
According to Northborough-based consulting firm Brockmann & Co. , going green isn't just good for a company's bottom line.
A Brockmann report called "The Power of Green" concludes not only that customers prefer "green" products, but that companies that focus on recycling and reducing energy consumption have higher customer satisfaction, better employee satisfaction and higher revenues per employee.
Companies ranked highly on Brockmann's Green Quotient reported three times more customer satisfaction than companies that ranked poorly.
A Brockmann report called "The Power of Green" concludes not only that customers prefer "green" products, but that companies that focus on recycling and reducing energy consumption have higher customer satisfaction, better employee satisfaction and higher revenues per employee.
Companies ranked highly on Brockmann's Green Quotient reported three times more customer satisfaction than companies that ranked poorly.
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