Framingham-based research firm International Data Corp. (IDC) reported that social software use has grown significantly, with uses across virtually every industry.
IDC said social software is becoming a critical support and worker productivity tool with many companies building and implementing an overall social business strategy and determining the most appropriate tools that would be part of that strategy.
“Companies are turning to social software in increasing numbers as they look for ways to increase collaboration, improve both business and individual worker productivity and efficiently manage a growing deluge of content and information,” said Michael Fauscette, group vice president, software business solutions for IDC.
IDC’s research found that almost all vendors in the market had double-digit growth for 2010-2011, with the top two vendors, IBM and Jive, delivering more than 70 percent year-over-year growth – almost double the market average. The fastest-growing vendor in the top 20 was Yammer, with a year-over-year growth rate of 132 percent.
“As organizations’ workspaces become increasingly divested from traditional office environments, workers will ultimately choose the most appropriate combination of tools to perform daily tasks,” Fauscette said.
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