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Patients entering Chelsea Perry’s Westborough practice are in store for an atypical dental experience. Unlike an old-fashioned dentist’s office, where patients leave hurriedly with a disposable toothbrush souvenir in hand, Perry’s practice, Elite Dental Studio, offers a full suite of comfort options to clients, including massages, facials, and eye gels.
It’s no secret that people often come to the dentist with baggage, Perry said. Just thinking about sitting in a chair can bring back bad memories of teeth scraping and drill noises. Perry decided to take a different approach, one to potentially teach people to adopt an entirely different attitude around routine, professional oral care.
“In certain patients, we're overcoming a lot of bad experiences or ‘Meh’ experiences. It’s something people have to do, but they don’t necessarily want to be there,” she said. “But we want them to say, ‘Oh, I can’t wait to get my teeth cleaned because I get eye gels and a massage.”
Perry is the owner of Elite Dental Studio in Westborough, and the founder and lead clinician at Sleep Solutions, which uses dentistry to treat people with sleep apnea. Her husband, Jason Eastty, serves as director of operations. Treating sleep apnea came as a natural progression of being a dentist, Perry said. CPAP machines are widely known as a treatment for the disorder, but some people can’t tolerate CPAPs, so dental appliances can be a long-term solution, Perry said.
“I look at mouths all day, but I realized if you look a centimeter past the teeth, there’s the soft palette, the throat, and the tongue, and all of that contributes to sleep apnea,” she said. “The more I learned about it, I realized how common it was, and I got certified in extra education to be able to treat sleep apnea with oral appliances.”
With a licensed esthetician on staff, Elite Dental Studio takes skin care seriously. New patients get a free facial, Perry said, and when it comes to comfort, no detail is spared.
“I remember going to a dentist’s office as a child: That smell was awful. So we use aromatherapy, with things like eucalyptus oil,” she said. “Memory is tied to smell; we don’t want people bringing back memories of their childhood dentist.”
Orthodontist Nina Khedkar has known Perry for about a decade. They met because they were office neighbors in Westborough, and since then, the two doctors have worked on cases together, Khedkar said.
“She’s an exceptional dentist who is clinically gifted, great with patients, and customer service means a lot to her,” said Khedkar. “She’s really above her peers in terms of clinical care and patient interaction.”
Khedkar works in Needham now, but she’ll still send people to Perry because of the quality of service.
“I have yet to see any crowns and veneers as natural and beautiful looking as she does,” Khedhar said. “When someone needs quality restorations, I will send them to Dr. Perry because I know the results will be so excellent.”
Perry said her top priority is improving the patient experience, but that’s not just limited to aesthetic comforts. Last year, for example, she purchased a dental laser to treat cavities, an alternative to a numbing needle and drilling. Patients loved it, so she doubled down and bought a second laser. Perry tries to be transparent; she’ll show clients slides from her microscope so they can see exactly what’s going on inside their mouths.
With improvements in technology and an emphasis on patient care, Perry said she wants to transform what a typical dental experience is like.
“There’s so much dental anxiety out there. I think it’s getting worse with time,” she said. “But dentistry itself made huge strides in technology and comfort and things we can do.”
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Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
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