Doing Business On The Web
By Adam Motyl-Szary
President & CEO, MassMonopoly Media Productions Inc., a Worcester-based multimedia marketing agency.
As told to Cory S. Hopkins,
Worcester Business Journal Staff Writer
10. THE HUB
Your web site should be your business hub and all marketing should stem from it.
9. COORDINATE
You need to coordinate the look of your message across all media channels, including your web pages.
8. BEYOND BROCHURES
Customers expect a lot more out of the web than they used to. Don’t just put your brochure on a screen.
7. UPDATE EARLY AND OFTEN
Keep your site up to date. Give people a reason to check back and visit your web site.
6. MAKE YOURSELF USEFUL
Give users a reason to enjoy your site and information. Start a blog or provide links to other relevant web sites.
5. K-I-S-S
Keep it simple. The most effective and most powerful web sites are also the easiest to use. The more you can do with one click, the better.
4. GOLDEN RULE
Treat your audience the way they want to be treated. Know your audience and build your web site accordingly. Don’t fall prey to design fads and misinformation.
3. USE YOUR PARTNERS
Offer relevant coupons and special deals. If you’re a gym and have a discount program with Nike, use it to drive people to your web site.
2. FILL UP ON FEEDBACK
Request, accept and acknowledge feedback from your customers through your web site.
1. BUILD TO SUIT
Make sure you hire web designers who can build what you need to suit your customers and your business at a price you deem fair. You get what you pay for. Â Â Â Â Â Â
