Survey: More Firms Want To Outsource Social Media
A new survey of small business owners found that the biggest gap between in-house marketing activities and those businesses would prefer to outsource is with social media, as 96 percent of respondents said they handle it in-house, but 19 percent said they want to outsource it.
Meanwhile, 35 percent outsource SEO (search engine optimization) and 22 to 23 percent outsource online banner ads and website work, according to Waltham-based Constant Contact, which conducted the survey. The survey said 50 percent of respondents said they would prefer to outsource SEO work, while 34 percent want to outsource online banner ads.
“We hear from small businesses that it’s challenging to keep pace with evolving online marketing technologies, from Facebook ads, to mobile-optimized websites, to Google Analytics, so it’s understandable that many outsource these kinds of activities,” said Christopher M. Litster, senior vice president of sales and marketing at Constant Contact.
While they may want to outsource more, small businesses surveyed put the biggest focus on outsourcing marketing initiatives that have higher costs and require more time away from running the core business, such as TV and radio ads. The survey found that 40 percent of small businesses already outsource TV and radio ads, while 51 percent said they want to do so.
Respondents estimated that their employees and volunteers spend about 33 hours per week on marketing activities.
WBJ Web Partners
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