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September 16, 2013

Libratone Expands With E-Commerce Site

Wireless speaker company Libratone has launched an e-commerce website for North America, the Copenhagen-based company announced.

Libratone, whose North American headquarters is in Framingham, said the new LIbratone.com allows consumers to browse and purchase the company’s full line of products and accessories.

The website includes detailed product information such as technical specs and a wide range of product photos. Site visitors are able to view user product reviews as well as processional reviews.

“Libratone has been rapidly expanding its customer base in North America, and it was imperative to create an optimized user experience that fits our premium product line,” said Gregg Stein, CEO of Libratone North America. “Using the European site as a back-drop, we carefully considered what customers were truly looking for and implemented that experience into our North American Web store.”

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