Social Media 101: Facebook
What is it?
In short, Facebook is the king of all social media today. It has 500 million active users and its members spend more than 700 billion minutes per month on the site. While primarily a vehicle for people to connect with friends and share information and photos, the site is also a hub for commerce through its advertising platform.
What is it good for?
As noted above, people who use Facebook spend an awful lot of time scrolling through the site, sometimes multiple times per day. That’s a captive audience for any business. Facebook tends to be a particularly natural fit for consumer-facing businesses, but business-to-business firms are also finding it to be a useful (and cheap) way to stay connected with customers.
How can it work for your business?
Businesses can establish pages on Facebook, which act as microsites advertising your business to the people on Facebook. The goal is to get as many “Likes” for your business page as possible. Pages can be as simple or as robust as you want to make them. Some companies simply post their hours and link back to their websites, while others develop customized landing pages and promotions to reach new customers. Check out Facebook.com/BestBuy or Facebook.com/Deloitte for some inspiration.
Success story
Paul S. Robinson moved his photography business — Paul S. Robinson Photography — to Uxbridge less than a year ago. To help him gain some traction in the marketplace, he and his wife/business partner Jacquelyn Garlett, set up a Facebook page for the business. They took a course from Michelle Fontaine of FB (Facebook) Smarty in Douglas to get started and since then have landed two weddings and new clients for their photography lessons as a result. Garlett estimates that they spend about 14 hours per week on their Facebook presence. That may sound like a lot, but Garlett says it’s definitely paid off. “It’s a good way for people to see Paul’s work,” she said.
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