Mass. legalizes craft beer sales at farmers markets
Photo | Kevin Koczwara
Redemption Rock Brewing Co. beers on its Shrewsbury Street taproom's outdoor deck
After six years of lobbying efforts, the Massachusetts craft beer industry has finally convinced the state to legalize the sales of craft beer at farmers markets.
The legislative change, completed as part of the sweeping economic development bill signed by Gov. Maura Healey on Thursday, allows for direct-to-consumer sales for off-site consumption, opening up another channel of revenue and leveling the playing field with the region’s cider and wine producers, according to a Friday press release from the Mass Brewers Guild.
“This is a monumental step forward for more than 230 breweries across Massachusetts,” Adam Romanow, president of the Mass Brewers Guild and founder and CEO of Castle Island Brewing in Norwood, said in the Friday press release. “Farmers markets offer an invaluable platform to connect with customers, support local agriculture, and promote taproom visits. We’re thrilled for our craft beer community to have this new avenue for sales and visibility.”
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Previously, craft breweries who wanted to have a presence at farmers markets had to either obtain permitting for on-site consumption or settle for handing out samples, while wine and cider producers were able to sell their products for off-site consumption.
Romanow said the state’s move to legalize farmers market sales will strengthen the industry’s connections to the agricultural sector, which provides its hops and malts.
“When breweries succeed, the ripple effect benefits farmers, suppliers, and everyone involved in bringing local craft beer to life,” Romanow said. “This law supports small businesses, stimulates job creation, and enhances community connections.”
After years of unfettered growth, the region’s craft beer industry has been forced to adapt to changing market conditions and consumer preferences since 2023. The parent company of Framingham-based Jack’s Abby purchased Worcester-based Wormtown Brewery in April and Everett-based Night Shift Brewery in October, while other breweries, including Milk Room Brewing in Rutland and River Styx Brewing in Fitchburg, have shut down their operations.
Eric Casey is the managing editor at Worcester Business Journal, who primarily covers the manufacturing and real estate industries.
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