Advertise with WBJ

The Worcester Business Journal provides marketers with access to Central Massachusetts’ affluent, educated business community of decision-makers via multimedia formats. Whichever media format or combination of media you choose, Worcester Business Journal helps you reach your marketing and sales goals by:

  • Reaching inaccessible decision-makers
  • Supporting your direct sales efforts
  • Stimulating word-of-mouth advertising
  • Creating a favorable impression and reputation for your brand
  • Keeping your brand top of mind with current customers and prospects
  • Introducing new products/services to the region’s business community

Readership

115,000
Monthly Web Visitors
25,000
Print Subscribers
7,000
Email Subscribers
2,000
Event Attendees

Contact Us / Resources

advertising@wbjournal.com

(508) 755-8004 x286

Events

Each year WBJ produces a number of engaging events for the Central Massachusetts’ business community. Our events provide a forum for the business community to network, make important business connections, gain valuable insights from local industry experts and celebrate milestones and accomplishments of the region’s up-and-coming companies, professionals and leaders.
Our honoree award programs celebrate outstanding business leaders across Central Massachusetts selected from community nominations, featured in special editorial coverage, and honored at receptions open to the broader business community.
Our content forums feature expert panels and keynote speakers that spark conversation and insight around timely topics including but not limited to the regional economy, manufacturing, energy and healthcare.
View Calendar
More WBJ Events

Custom Publishing

Custom publishing is exactly that: customized services to fit your promotional goals. We can help you create a sales kit or marketing piece, a newsletter or your own magazine that tells your story. These services will help you support your direct sales efforts, celebrate a milestone accomplishment or an anniversary and make a lasting impact with your customers and the business community at large.

From start to finish, our custom publishing team will manage any and all elements of your custom publishing project, so you can focus on your business. Our services give you access to:

  • Professional writers and editors
  • State-of-the-art print management services
  • Expert and award-winning graphic design from concept to completion
  • Circulation/distribution management
  • Advertising sales
  • Promotion and publicity

For more information, contact Custom Publishing Director, Christine Juetten.

SPECIAL PROJECTS

We Do! launched in November 2025, is an annual publication of Worcester Business Journal’s special projects division. WBJ’s special projects division leverages our design, editorial, sales and publishing skills to serve a new audience.

We Do! is designed specifically for Central Massachusetts couples, featuring wedding inspiration and resources to help them plan and source their nuptial needs throughout the region. The publication includes lists of local vendors, venues, and officiants in addition to columns by industry experts and real-life wedding stories throughout Greater Worcester, the Nashoba Valley, Blackstone Valley, MetroWest, North Central Massachusetts., and Central South Massachusetts.

View the 2025 We Do! digital edition here.

To receive a complimentary copy of We Do!’s 2025 edition, click here.

We Do! also offers daily content, including behind-the-scenes snippets, and local wedding stories, on its Instagram and Facebook.

For more information, contact project manager, Suzanne DeGeorge or WBJ general manager, Kris Prosser.