Another Marlborough medical device manufacturer is partnering with a celebrity to help market a new device intended to tone and strengthen and tone the abs, arms, and buttocks.
Hollywood actress Drew Barrymore is now part of BTL Industries’ marketing campaign for the EMSCULPT, a non-invasive high-intensity focused electromagnetic device the company says uses powerful muscle contractions to strengthen and tone muscles and eliminate fat cells.
Barrymore, in statements, said she uses the device to improve her fitness regimen after giving birth to her children.
“A little over a month post-treatment, I can visibly see the results and can tell a difference in my workouts – I feel that my core is much more engaged, improving my workouts and motivating me to push myself even further,” she said.
In a Wednesday interview to People Magazine, Barrymore said she kept getting injured during her workouts due to a lack of core strength.
“Women are having children all the time, and no one’s talking about how their body is forever changed,” she told the magazine.
According to the company, the device leads to an average increase in muscle mass of 16%.
Hologic, based in Marlborough, has partnered with several women celebrities in the past to market its medical devices, including sportscaster Erin Andrews, singer Kristin Chenoweth and singer Sheryl Crow.
