August 13, 2007
Content, not e-mail, becoming Internet king
In a sharp contrast from four years ago, Internet users now spend most of their time online looking at content as opposed to chatting or using e-mail. The Online Publishers Association announced today that a four-year analysis of its Internet Activity Index found that online users spend 47 percent of their time viewing and reading content, compared to just 34 percent in 2003. Conversely, the time spent on communication dropped from 46 percent in 2003 to 33 percent this year. OPA President Pam Horan said the results show the primary role of the Internet is no longer as a form of communication but a place to view content.
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