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November 25, 2014

Beechwood to launch upgrade in 2015

The Beechwood Hotel will undergo what it calls a “major” multi-million-dollar refurbishment that its owners say will upgrade the Worcester facility into a “modern, state-of-the-art, upscale boutique” hotel with the goal of making it the “most luxurious” west of Boston.

The owners, Dr. Charles and Janet Birbara, will work with Sayed Salah, president of International Hotel and Development, a Boston-based international luxury lifestyle hotel consulting firm, who will manage the renovation. Salah will also serve as the Beechwood’s asset manager, according to a statement from the hotel.

The project will redesign the hotel’s rooms to feature “the ultimate in elegant design, world-class amenities, luxury bedding and linens, state-of-the-art communications, entertainment, distinctive art and decorative elements.” There’s a “high likelihood” that the hotel will add rooms, though plans are still being worked on, according to Richard Kennedy, a spokesman for the hotel.

The project will begin in the middle of 2015 and is scheduled to be completed by the middle of the following year. The hotel will remain open during that span, the statement said.

The Beechwood has 73 rooms, along with meeting and function space and restaurants. In 2010, it opened the Ceres Bistro restaurant, part of a $9 million expansion project.

Dr. Birbara cited the strength of the Worcester economy as a key reason behind the renovations for the Plantation Street facility.

“New companies, many serving global markets, are locating and expanding here,” he said. “As the new Worcester becomes better known, it is certain to attract more visitors than ever … a refurbished, repositioned, rebranded deluxe Beechwood can be just what they are looking for.”

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