Google’s “search on” ad and Denny’s series of ads featuring the screaming chickens tied as the most valuable ads, according to respondents to the WBJ’s poll. Here’s a sample of comments from readers:
On the Google ad:
I liked the Google ad “because you always knew what product was being advertised with the logo on the screen. A lot of these ads are incredibly FUNNY but not particularly effective because you have no idea what they’re advertising. I really think most of the ads are for the advertising agencies egos and not the clients. Google showed that you can be creative without losing effectiveness.”
“Brilliant & Memorable!”
On the Denny’s ad:
“It was a riot!”
