February 9, 2010
And The Winner Is…
By Christina Davis
Google's "search on" ad and Denny's series of ads featuring the screaming chickens tied as the most valuable ads, according to respondents to the WBJ's poll. Here's a sample of comments from readers:
On the Google ad:
I liked the Google ad "because you always knew what product was being advertised with the logo on the screen. A lot of these ads are incredibly FUNNY but not particularly effective because you have no idea what they're advertising. I really think most of the ads are for the advertising agencies egos and not the clients. Google showed that you can be creative without losing effectiveness."
"Brilliant & Memorable!"
On the Denny's ad:
"It was a riot!"
WBJ Web Partners
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