2019 Power 50: Swati Elavia
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Elavia is the reigning Small Business Person of the Year in Massachusetts for the U.S. Small Business Administration, due largely to the growth potential at Monsoon, which wholesales U.S.-made Indian food to college and corporate cafeterias and is making the move to grocery-store shelves.
Elavia capitalized on the growing trend of vegetarian food and authentic international cuisine by marketing her products to college-aged adults and young professionals. Since 2003, Elavia has grown Monsoon about 400% as it nears $5 million in annual sales. To keep her benefits local, Elavia uses Central Mass. suppliers and vendors and hosts offsite meetings at local restaurants.
Where is Central Mass. headed? The technology and healthcare sectors will help bring highly educated folks into the community, who will increase diversity, improve public schools, and grow the variety of businesses.
Treat yo self: When I first came to the U.S. and was a graduate student, I had very little money. I used to treat myself to a Burger King Whopper sandwich or a chocolate-dipped cone at Dairy Queen every time I got an “A” grade in my exam. Thirty years later, I do the same when I get a piece of business I have worked hard for.
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