2019 Power 50: Susan West Engelkemeyer, Ph.D.
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Nichols, a small college in a rural town, punches far above its weight. As the pool of traditional college applicants has dwindled, the business-focused college has held its own under the leadership of Engelkemeyer, its president since 2011.
Nichols pushes for more non-traditional students, now enrolling a majority of its MBA students online. The MBA program has grown – by an average of 40% annually over the past five years – despite a national drop in graduate business students. Last year, the college created a finance lab to give students access to real-time market information. Nichols isn’t done making sure its graduates are in demand. This fall, the college begins new majors in digital and social media marketing, marketing analytics, and corporate finance and investments.
Where is the Central Mass. community headed? Central Massachusetts has great promise when compared to the Boston area, in large part due to much more affordable housing and far less traffic.
And yet she found a job: My undergraduate degree is in equestrian studies – horseback riding! A really fun degree, but with pretty limited job opportunities.
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