10. Easy Is Best
Use an easy blog tool — I like WordPress. This will make or break your experience.
9. In Your Own Words
Never ghost blog. Always, always write your own blog. Never have anyone write something for you. Not only will you lose credibility, the blogosphere will flame you.
8. In Your Own Voice
Let your voice come through. You should write using a vernacular and tone that lets your true personality come to life.
7. Humor Rules
People look to blogs for information and like to be entertained along the way.
6. Brevity Rules Too
Less is more in blogging. Don’t write some ridiculously long post. It goes against the very nature of the blogosphere.
5. Be Original
Don’t reheat a story that has been chewed stale like a piece of gum. Find a new angle or new analogy or something that your readers would consider insightful.
4. End With A Question
The best way to get readers engaged is to end the post with a question that asks for their perspective.
3. Respond
If there’s a comment posted on your blog, be sure to respond publicly. Readers love this and it is yet another great way to get them engaged.
2. Get Involved
Read & comment on other blogs. This is a great way to get your name out there and attract the attention of other bloggers and readers.
1. Link
Link to any articles, videos, blogs, websites, etc. that you mention in your posts.
Kelly is founder and CEO of Kel & Partners, a marketing and PR firm based in Westborough. Check out her blog at www.kelandpartners.com/kelkellyblog.
