10. SERVICE MUSICAL INSTRUMENTS
Most instruments need adjustment from time to time, service them in-house.
9. BE A MUSICIAN
It helps with product knowledge and with understanding the needs of the customer.
8. OFFER TEACHING PROGRAMS
It enhances the sale of the instrument. You learn better and faster right in the beginning.
7. PRICE IS IMPORTANT
Price is competitive. Keep prices fair, especially if it’s to beat the competition.
6. HAVE A LARGE INVENTORY
Have the staff select the brands based on quality and customer requests or needs.
5. WORD OF MOUTH
Commercial advertising requires a big budget. Direct mailers, workshops, demos and having satisfied customers brings the most new customers.
4. ENCOURAGE ADULTS TO PLAY
It gets overlooked. A lot of people think you have to learn as a child.
3. BE GOOD TO THE CUSTOMER
Understand what the customer needs and meet that while not overselling them.
2. TRY TO MAKE THE CUSTOMER ALWAYS RIGHT
Try to see the customer’s point of view.
1. BE NEXT TO CONEY ISLAND HOT DOGS
It’s important. They’re a great draw.
Kamp is president of Union Music on Southbridge Street in Worcester.
