10 Things I Know About ... Building trust
Williams
10. Transparency is everything.
Computers don't buy and sell, humans do. Pull back the curtain and show your prospects, clients and peers that you're a real human: one who makes mistakes, celebrates milestones, explores the world, relaxes on weekends, and participates in the community.
9. Honesty is the best policy.
Not only is being honest crucial, it's also important to admit when you've made mistakes, no matter how small, by offering a sincere apology and a solution.
8. Be the expert.
Stick to your niche and share valuable information that relates to your industry. You'll soon find that prospects will view you as the credible expert in your field.
7. Communication is everything.
Having open communication with clients reassures them that they can trust your team to deliver. Communicating consistently with your own team members aligns the business mission, tone and project time frames.
6. Provide true value.
Market, sell and promote something people really need and want. Listen to the market and adapt your business to answer what consumers require.
5. One team.
When a new business begins working with us, we welcome them to our team. No, they're not employees, but knowing we're working together builds trust with our clients. Their success is ours.
4. Be responsive.
Thanks to the web and smartphones, there are no excuses for delayed communications. Implement a 24-hour response time in which all emails, phone calls and texts will be returned.
3. Project professionalism.
Whether we admit it or not, how a company looks both online and offline matters when we decide to purchase. Have an unbiased team member review your marketing materials to see how they resonate with prospects.
2. Be reliable.
Prospects, consumers and clients want to trust that when they take time to meet with you that you'll actually be there and on time.
1. Build lasting relationships.
We surround ourselves with friends and family we trust. Continually fostering relationships with peers, team members, competitors, prospects and clients will nurture a strong and loyal referral engine to grow your business circle.
Alicia Williams is the owner of Aliste Marketing, in Northborough. Contact her via Twitter: @AlisteEvents
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