At one time or another in your career, you may have dreamed of a better way — a new way, even — to bring a service or product to the marketplace. If you're repeatedly lying awake at 2 a.m. imagining what your business would look like and how it would function, then congrats! Entrepreneurship has begun!
If you're lazy, never have an original thought and don't want anyone to read what you write, clichés are for you. But the rest of us should avoid using them.