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Advice

  • Know How

    Bar trivia & bad websites: How to bring customers to your business

    Madison Wellman Updated: June 27, 2022

    Social media marketing is not a replacement for an informative website. Many small businesses have concluded a strong social media presence will drive new customers and keep existing ones. But, without the anchor a proper website provides, many will

    Madison Wellman Updated: June 27, 2022
  • The Hustle is Real

    Three hard goodbyes at The Queen's Cups

    Renee Diaz Updated: June 27, 2022

    It is never easy to lose a good employee. In May, I lost three.

    Renee Diaz Updated: June 27, 2022
  • Advice

    101: Retaining talent

    Laura Finaldi Updated: June 27, 2022

    In today’s economy, there’s a lot of focus on recruiting top-tier talent. But once someone grows from a new hire to an invaluable asset, how do you go about keeping them?

    Laura Finaldi Updated: June 27, 2022
  • Know How

    Understand the difference between branding and marketing

    Chris Ciunci Updated: June 13, 2022

    Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns.

    Chris Ciunci Updated: June 13, 2022
  • Outside the Box

    No more othering

    Bonnie J. Walker Updated: June 13, 2022

    My husband and I rally as parents to support the typical challenges and traversing of new territory that our son, like any kindergartener, must navigate. We support him through things many other parents and their children do not have to navigate:

    Bonnie J. Walker Updated: June 13, 2022
  • Advice

    101: Work conflicts

    Susan Shalhoub Updated: June 13, 2022

    Conflicts at work crop up over any number of issues. Here are some ways to stay calm.

    Susan Shalhoub Updated: June 13, 2022
  • Advice

    4 Things I know about ... Building community connections

    Peter DeCaro Updated: June 13, 2022

    As a local cannabis industry owner/operator, we believe one word is the root of what we do: unity.

    Peter DeCaro Updated: June 13, 2022
  • The Hustle is Real

    A mother & a business owner

    Renee Diaz Updated: May 30, 2022

    Becoming a mother is an experience like no other, putting life into perspective in a way that is hard to describe.

    Renee Diaz Updated: May 30, 2022
  • Advice

    101: Collaboration overload

    Susan Shalhoub Updated: May 30, 2022

    Too many cooks in the kitchen, also known as collaborative overload, is when communication and decision-making gridlock slow an organization’s flexibility, impacting employee engagement.

    Susan Shalhoub Updated: May 30, 2022
  • Advice

    Spotting fake checks & protecting your business

    Jacqueline Croft Updated: May 30, 2022

    While the majority of common fake check scams are meant to target consumers, businesses can fall victim, increasing the need to be educated about how to spot and stop check fraud.

    Jacqueline Croft Updated: May 30, 2022
  • Know How

    Four key elements of a defense-in-depth cybersecurity program

    Justin Eisfeller Updated: May 30, 2022

    The rise of ransomware and malicious cyberattacks in the past decade have driven the criticality for all businesses to expand their cyber programs to provide better, layered defenses.

    Justin Eisfeller Updated: May 30, 2022
  • Advice

    10 Things I know about ... Successful trade show participation

    David Oliva Updated: May 16, 2022

    10) Commit early. Some trade shows provide a discount for early registration. The lower your costs, the lower your hurdle for reaching profitability.

    David Oliva Updated: May 16, 2022
  • Know How

    Use government tax incentives to save cash and stimulate growth

    Lynn Tokarczyk Updated: May 16, 2022

    A variety of tax incentives are available to businesses with a proposed real estate expansion project, meaning the project is considered if it will result in job creation and a renovation or new construction at a Massachusetts site.

    Lynn Tokarczyk Updated: May 16, 2022
  • Outside the Box

    The unwritten double standard in dress codes

    Bonnie J. Walker Updated: May 16, 2022

    Because of systemic oppression, implicit and explicit prejudices and biases, imposter syndrome, and many more challenges very specifically tied to race, many BIPOC people have learned the code of living with the double standards they endure,

    Bonnie J. Walker Updated: May 16, 2022
  • Advice

    101: Quitting employees

    Susan Shalhoub Updated: May 16, 2022

    There’s a whole human resources checklist to do when employees gives their notices – informing other employees, communicating the news to clients, and retrieving company property.

    Susan Shalhoub Updated: May 16, 2022
  • Advice: Know How

    Why we switched to an unlimited vacation policy

    Julia Becker Collins Updated: April 18, 2022

    Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they are, they rise to the occasion.

    Julia Becker Collins Updated: April 18, 2022