Business owners are constantly analyzing expenses and looking to cut back costs while bringing in more revenue. Marketing is one of the most enigmatic spends in the business industry.
Assumptions carry many unknown gaps, experience, understanding. These gaps lead to misunderstanding, insensitivity, and a lack of empathy and compassion, and those things lead to a weakened, if not broken, organizational culture.
The landscape for women’s business leadership at the highest level in Central Mass. has taken a hit, but for women professionals in the region, it is yet another motivator to empower one another in traditional and non-traditional ways.
YWCA Central Mass. made it its mission to eliminate racism and empower women. It can now count not only State Sen. Robyn Kennedy but members of the Worcester's school committee and city council as former board members.
When Kathleen Jordan took a job at her university’s advancement office, she could not have predicted it would be the beginning of a decades-long career in fundraising.