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How you approach the task of engaging a public relations firm will likely determine the success of a PR campaign.

Top performers tend to fall into the background as managerial attention goes to underachievers and new hires. But there needs to be a strategy to energize top performers too, or risk them getting bored, disgruntled, and looking elsewhere

Like most tools, large language models (like ChatGPT & Google Bard) can be used for good or ill purposes. Positives: generate creative content, translate languages, and debug software. Negatives: They can be used to damage reputations, spread misinformation, code malware, and conduct cyberattacks.

While some of the data and sentiment have improved, the key challenges we entered the year facing still linger.

The first half of 2023 was a difficult one for home buyers and for real estate agents as single-family home sales cratered and home prices plateaued high above pre-COVID levels.

After the first half of 2023 rocked the banking world and as uncertainty clouds the economic future, Central Mass. bankers are staying the course.

At the end of 2022, WBJ readers were more pessimistic about the future of the Central Massachusetts economy than they had been at any point in the previous 10 years. The first five months of this year only made them more pessimistic.

As Abby’s House begins an expansion, the nonprofit’s new executive director brings a decade of experience serving vulnerable Central Mass. residents.

WBJ decided to publish a Midyear Economic Update on the local business community, to see how all the major events so far in 2023 impacted people’s feelings about the rest of this year.

Shop owner Sheri Putnam, together with her husband Bob Putnam and Design Coordinator Susan Krysinski, maintain an ever-rotating stock of farmhouse-styled merchandise that all but bursts off the shelves.