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🔒How Gen Z can get on the right financial track

Despite almost all Gen Z respondents having financial goals, this generation is struggling to balance those priorities with the current high cost of living.

🔒101: Setting goals to inspire workforce success

The start of a new year means new goals. This is the time for managers to take stock of where their teams are and find ways for them to reach new objectives in the future.

🔒10 Things I know about … Marketing to Gen Z customers

People in their 20s are growing and learning about themselves, wanting to indulge in new things.

🔒Small business struggles: Are we next?

Renee Diaz, owner of The Queen's Cups bakery in Worcester, offers an honest perspective on the trails and tribulations of running a small business in 2025.
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🔒Good with money: A new wave of female banking leaders is emerging in Central Mass.

In 2024, the United States celebrated the 50th anniversary of a woman’s ability to obtain a bank account without her father’s or husband’s co-signature.

🔒Stepping up to the plate: Brooke Cooper’s climb through the WooSox depth chart has made her the first woman GM in franchise history

When her first application for an internship with the PawSox resulted in rejection, Cooper was undeterred. Nine years later, she's the WooSox's general manager.

🔒Blooming business: The founders behind Worcester plant and decor shop Seed to Stem see their second location as the beginning of a bigger dream

Worcester shoppers know, if you’re in the market for a succulent, incense holder, or even an eel skull, there is a one-stop shop you can’t miss: Seed to Stem.

🔒From the Editor: Why we highlight women’s progress

In an ideal world, publications like WBJ’s annual Women in Leadership edition wouldn’t be necessary. In an ideal world, all people everywhere would be recognized for their natural talents and learned skills and given equal opportunities to help create the best possible version of our economy and society, regardless of the circumstances each person was born into.
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🔒WBJ seeks readers’ ideas for Power 100 list of most influential professionals

The feature identifies the region’s leaders who most valuably wield their power to have an outsized influence on the economy and community.

🔒Q&A: Fitchburg firm shares small businesses’ stories

NXT Level Client Experience Manager Kristen Smith has been with NXT Level since day one, helping businesses develop their brands and share their stories through videography, photography, social media, and podcasts.
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