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For the average Central Massachusetts consumer, it may not be immediately obvious the artisanally decorated cannabis retailer in their quiet mill town is owned by a multi-million dollar, multi-state company whose CEO lives on the other side of the country.

The DCU Center, the Hanover Theatre, Worcester Fitness, and the Compass Tavern and nightclub in Worcester all have one commonality: adapting to difficult restrictions during the coronavirus pandemic.

Companies with new hires and promotions include ERA Key Realty Services, bankHometown, Clinton Savings Bank, The Junior League of Worcester, AdCare Hospital in Worcester and more.

Michael Agbortoko, Jr. founded Soxcessful in Worcester’s Midtown Mall last year, both as a space for creatives and a business linking clients up with manufacturers all over the world.

In times of crisis, both the economy and people’s way of thinking can undergo a paradigm shift. For nimble business owners, it is important to recognize these shifts, change with the times, and even stay ahead of the curve in order to ensure your company’s long-term survival.

Whether concerning COVID-19 changes or reaction to racial issues after the death of George Floyd – a black man killed by a white Minneapolis police officer – company statements have been issued at a furious pace.

It’s a scenario straight out of a movie: An oldest adult child is named the trustee or personal representative of a parent’s trust or will and before you know it, the whole family is fighting over everything from money to property to funeral arrangements. 

Reviewing your clients and contacts helps promote their business and shows them you really care enough to contribute (maybe they’ll do the same for you). 

I’m tired of racism. I’m tired of it on a personal micro level, and I’m seething at the truth of its existence embedded within every macro-structure of our country.

With the coronavirus remaining a part of life in the United States and the national economy now in a recession, startups are facing a time when survival could be more difficult than it has in years.