Subscriber Only

If you’re part of a tech-savvy company launching a consumer-oriented product or service, one unconventional, yet increasingly popular, marketing strategy might have crossed your desk in the last several years: working with influencers to promote or review your brand on social media.

Massachusetts has millions of residents to vaccinate in hopes of ending the coronavirus pandemic. UMass Medical School hopes it can serve as a testing ground for how to quickly administer doses statewide – and potentially beyond.

When the COVID-19 pandemic began, Alexis Kelleher’s business Crust Bakeshop took the same hits as other small businesses, particularly in the hospitality industry.

For a few weeks in late March and early April, the entire global economy appeared to be grinding to a halt in the face of the coronavirus pandemic, and small business owners were rightly concerned the fallout might drive their companies out of existence.

It’s been almost a year since we had to adapt to a new normal due to COVID-19. The year 2020 has affected us as individuals and professionals.

Before a company recruits or hires, it needs to know the job for which it’s hiring. But a 2018 Career Builder survey showed 74% of small businesses hire the wrong person for the job, resulting in additional costs, lost productivity and potentially substandard output. Generic job descriptions attract generic candidates, making job analysis an important tool.

Interview taking is an art. Some perform it better than others. For many the mere thought of interviewing has them break into a sweat. However, there is no need to despair because anyone can master techniques making interviewing easy.

Safety begins on day one.

Adrienne Hall-Phillips, associate professor in the Foisie Business School at Worcester Polytechnic Institute, is an accomplished professional...

Fithian, a 1987 Clark graduate, was chosen for the job at the Worcester school in January, when he spoke of the importance of listening to the community’s needs and facing bold ideas.