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Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns.

As a local cannabis industry owner/operator, we believe one word is the root of what we do: unity.

My husband and I rally as parents to support the typical challenges and traversing of new territory that our son, like any kindergartener, must navigate. We support him through things many other parents and their children do not have to navigate: like being one of few students of color in his class.

Six years after cannabis legalization, the fledgling industry remains unequal. But two new bills aim to make good on that promise of bringing equity.

As the chairman and CEO of Southbridge’s first cannabis dispensary, Bob Patton has had a uniquely powerful impact on the town, but it was not easily earned.

The two businesses Sonny Phengsomphone has started in Central Massachusetts are just part of his immigrant journey.

WBJ spoke to both Geoff Diehl and Chris Doughty separately after the convention to ask about economic issues in Central Massachusetts and the commonwealth as a whole.

The only known full-scale example of Thurber’s typewriter (pictured here) survives in the collections of Worcester Historical Museum, but a patented model is housed at what national museum institution?

On April 1, Sheree Gaus began her first term on the board of Women in Manufacturing Association, a nonprofit trade group founded in Ohio with aspirations of making a global impact.