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Greater Worcester

Not your grandfather’s marketing: 10 new ways to build your brands

We are in a conversation culture. No longer can companies throw money at mass media to make their message heard. To remain competitive, brands need to learn how to engage and connect with today's savvy consumers.

Fresh Beginnings

Millbury Federal Credit Union opened a new branch at 117B Stafford St. in Worcester. The credit union has assets more than $300 million and more than 50,000 members.

Incorporations from Aug. 1-15, 2015

These businesses filed incorporation papers with the Massachusetts Secretary of State's Office from Aug. 1-15. Listed below are the corporate name, address, ZIP and president.

Atlas Distributing pays for karate

When Chris Lloyd started working at Auburn beverage distribution company Atlas Distributing Inc., he was a young, single guy who didn't much care about the company's benefits. More than a decade later, he said, they're a big reason he wouldn't think of working anywhere else.
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The end of the nuclear age

As president and CEO of the North Central Chamber of Commerce, Roy M. Nascimento hears a lot from local businesses about the cost of electricity.

Worcester needs $50M to entice baseball team

In order to get a baseball team like the Pawtucket Red Sox to make Central Massachusetts its home base, Worcester would have to find at least $50 million to invest in a stadium development as well as encourage businesses to become major supporters of the effort.

Accolades & Honors

Tim Garvin, CEO of the United Way of Central Massachusetts, won the Lifetime Achievement Award from the Massachusetts Nonprofit Network, at its annual conference. He was honored for his "thoughtful approach to philanthropy" in forging partnerships between nonprofits, government and communities, according to the organization's website.

WBJ honors Top Workplaces of 2015

Innovation, as a word, is massively overused. At this point, companies and job applicants that don't use the words “innovative” or “innovation” in their descriptions are the ones who are really breaking the mold.
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Hanover’s special circumstances led to special CFO salary

At first glance, Eugene M. Bullis is making a curiously large amount of money to be the interim chief financial officer at The Hanover Insurance Group in Worcester.

Hospitals oppose price disparity fixes

Even though they may benefit financially, Central Massachusetts hospitals have joined together with their brethren from around the Bay State to oppose efforts to limit the pricing disparity between healthcare providers.
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Thought Leadership

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Career Opportunities

Retail and Customer Service Specialist

Girl Scouts of Central and Western Massachusetts
,
Worcester, MA
$20/hour

Communications & Events Coordinator

Girls Inc. of Worcester
,
Worcester, MA
Hourly Rate: $24–$27.88/hr (based on experience)

Quality Engineer II – Columbia Tech

Columbia Tech
,
Westborough, MA
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