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Knowhow: Brand Strategy | Using SWOT to tune up your marketing

  A SWOT analysis is a useful framework for assessing the Strengths, Weaknesses, Opportunities and Threats for an...

101: Logos

You’ve got a great business idea and are ready to launch. But the prospect of developing a...

Davis Builds Its Web

Spencer residents Justin E. Grant and Christopher D. Gregoire have joined the Worcester-based Davis Advertising interactive...

Gov.’s Plan Would Ditch Bar Advocate System

Gov. Deval Patrick is proposing to replace the state's current method of providing legal counsel to poor...
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Worcester Legal Community To Honor Its Own

A Worcester judge and two attorneys are slated to be honored tomorrow by the Massachusetts Bar Association...

Social Media Isn’t Just For Goofing Off Anymore

Never underestimate the power of your online social media profile, says ClearRock, a Boston-based outplacement and executive...

Jury Finds Against Staples In Patent Case

A jury in Los Angeles Federal Court turned in a guilty verdict against Framingham-based Staples in a...

Bowditch’s Rikleen Named Executive-in-Residence

Lauren Stiller Rikleen of Wayland - a senior partner at the Worcester-based law firm of Bowditch &...
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Paul Davis Adds To Marketing Department

Julie Pingitore has been named marketing director at Paul Davis Restoration and Remodeling of Worcester. Pingitore will...

Jones-D’Agostino Jumps To CCA

Steve Jones-D'Agostino, who has served as coordinator for Worcester Local First since February 2008, is leaving that...
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