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Grafton Street Lures Davis Advertising

Davis Advertising plans to relocate its operations from downtown Worcester to a new headquarters on Grafton Street...

Taming The IP Beast | What businesses need to know about intellectual property rights in China

In 2005, while attending the National Hardware Show in Las Vegas, Mark Brandon, president of Diamond Machining...

101: Email Newsletters

The email newsletter is still relevant. Even though social networking is all the rage, email newsletters are...

Westborough PR Firm Welcomes Manager

Westborough technology PR firm Rainier Communications has hired Laura Ackerman as a senior account manager. Ackerman has...
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101: Sales Pitches

   Asking people to part with money may not be everyone’s idea of a pleasant task. But...

10 Things I Know About…. PR Practitioners

10. ‘REAL PEOPLE’ Reporters often insist on talking to “real people,” not “experts.” This can be...

The Hype Over Hyperlocal News | AOL’s Patch increases its presence in the crowded local online news market

   Two years ago, so-called “hyperlocal” news websites were unknown in Central Massachusetts. Today, 18 local communities...

Worcester Law Firm Abbreviates Name

The Worcester-based law firm of Fletcher Tilton & Whipple PC has officially changed its name as of...
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101: Public Speaking

Does the idea of speaking in front of a crowd give you the sweats? You’re not alone....

10 Things I Know About… Tradeshow Booths

10. BLANK CANVAS Your company's tradeshow booth is a blank canvas for your message. Create an exhibit...
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