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Poll results

Several large Central Massachusetts businesses have prominent signage in high-traffic areas, like TJX and Definitive Healthcare along the MassPike, and DCU credit union has a multi-year deal to maintain its logo and naming rights for Worcester's downtown arena. In July, the Worcester Telegram & Gazette announced it will be removing its sign from the signature space on Worcester's Mercantile office tower.

How much value do you believe companies receive from placing their names or logos prominently on their buildings?
High value, especially if the building is in a highly visible location (47%, 55 VOTES)
High value, regardless of the building's location (10%, 12 VOTES)
Some added value, but only for certain types of businesses (30%, 35 VOTES)
The same value as having a billboard or other prominent advertisement (7%, 8 VOTES)
Little to no added value (7%, 8 VOTES)
Poll Description

Several large Central Massachusetts businesses have prominent signage in high-traffic areas, like TJX and Definitive Healthcare along the MassPike, and DCU credit union has a multi-year deal to maintain its logo and naming rights for Worcester's downtown arena. In July, the Worcester Telegram & Gazette announced it will be removing its sign from the signature space on Worcester's Mercantile office tower.

  • 118 Votes
  • 0 Comments
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