As the second-ever executive director of Discover Central Mass., Ramey is tasked with the difficult proposition of turning a good idea into a great agency. After DCM wrestled control over the region’s tourism promotion from the stagnant Destination Worcester, former DCM leader Christina Andreoli did an excellent job of setting a framework to create a viable agency for the industry generating $44 million in local and state taxes annually, along with 3,600 jobs.
Now, it rests on Ramey to deliver on that promise, through hard metrics like hotel room nights and more unquantifiable measures like brand recognition. Although it is still early after her first year as leader, Ramey has largely delivered, after developing new innovative tools like a mobile app for visitors to explore restaurants, shops and other tourism options.
Where is Central Mass. headed? We are building legitimate destinations within Worcester. More independent retailers will fill empty storefronts.
Staying balanced: I love to figure skate. I’m not great, but I’m pretty good. I take lessons at the same time as my daughters on the weekend.
Check out each member of WBJ’s Power 50 Class of 2019
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