Rick Porter’s military experiences provided a strong foundation in leadership, discipline, and strategic planning.
He gained skills like operating effectively under pressure, adaptability, and teamwork, which are crucial for navigating the challenges of the business world. As an Army Ranger, he learned a commitment to excellence, a strong work ethic, resourcefulness, and a bias for action that continues to drive his success.
Socialization in the civilian world proved much different than the military world during his transition. Military communication emphasizes clarity and brevity, and in the civilian sector, this can sometimes be misconstrued as cold or indifferent. It is a habit that takes time to adapt to the civilian world, requiring patience and adjustment.
Today, Porter leads Cinch IT, a nationally franchised company, and Soccer Asylum, a large indoor sports club in Paxton.
He has built a business actively supporting the veteran community, with 50% of Cinch IT franchise locations owned by veterans. He provides them with a military discount to open their locations. Each month, he coaches and mentors Cinch IT franchise owners, discussing business basics as well as military and civilian-specific challenges they face.
The main value he learned in the military and carries into his professional life is extreme personal responsibility. This mindset of taking responsibility and learning from mistakes is a critical component of everyday life. Beyond his business endeavors, he raises funds forWhy Me & Sherry’s House with an annual 100 Mile Ruck race he created, while juggling multiple companies, coaching youth soccer, and being a dedicated father.
