The beginning of Mohaghegh’s early-stage retail empire began when her father supported her efforts to open Fuel America’s first franchise location three years ago in his building at 100 Grove St. in Worcester. That coffee shop became a go-to destination in the Gateway Park neighborhood, with business leaders and faculty and students from Worcester Polytechnic Institute making frequent appearances.
Fuel America provided the foundation for Mohaghegh’s experiential company, which includes Cafe Neelu events and co-working and multi-purpose spaces, the Grove Village Market next to Fuel America featuring international foods, and Detour Live productions. The company hosts an annual coffee and car show, a Lunar New Year festival, and fashion and music events, which attract hundreds from across Massachusetts. The May 10 fashion show featured 10 local designers, 25 models, and 15 vendors.
Next up for Mohaghegh is turning Grove Village Market into a go-to international destination for nostalgic snacks from a variety of cultures. She is working to make 100 Grove St. into a regular host of events and experiences, such as filming music videos and hosting podcasts and photoshoots. She said she wants to bring a fresh energy to Central Massachusetts and show what’s possible when culture, community, and vision come together.
Brad Kane is editor of the Worcester Business Journal.
