After spending 20+ years in the technology space, Jason Reposa was desperate for some stress relief. Cannabis had been legalized in Massachusetts, but the stigma around the plant didn’t magically go away overnight, so Reposa was seeking a product he could consume in a way that was more discreet than smoking. So he got to work in developing his own line of cannabis-infused seltzers, launching the Good Feels brand in 2022.
Reposa’s innovation stands out in the increasingly competitive and financially strained Massachusetts cannabis industry, where he is one of the few actively working to help other entrepreneurs succeed in the space.
Good Feels wasn’t the first cannabis-infused beverage to hit the market, but a combination of smart marketing, improvements in cannabis infusion technology, and the brand’s distinctive stubby glass bottles helped make it an overnight success. Good Feel products are now available from Provincetown to Pittsfield and is one of the few widely available cannabis drink products in the state not owned by a large, multi-state cannabis company.
The cannabis industry is a highly competitive space, which can encourage industry players to hold their cards close to their vest. Instead, Reposa has been a bit of an open book in regards to how he operates his business, using his large LinkedIn audience to share insights into his operations, warts and all. Despite his packed schedule, Reposa takes the time to provide advice and mentorship to budding entrepreneurs in the space, serving as a beacon of positivity for the cannabis community.
Since its launch, the company has expanded beyond its original signature line of infused seltzers. Good Feels’ latest innovation is the company’s Good Vibes tincture, a fast-acting, high-potency product able to turn any beverage into a cannabis-infused treat.
